Allstar/Bridgestone Civic Team annouces it 2009 show schedule

Being a marketing race division includes both getting exposure on and off the track. This typically includes promotion events where the public get to meet the drivers as well as having the car at car shows and meets where people can get up-close and personal with the race car and its drivers. Its with great excitement that we announce our schedule for the rest of 2009. We look forward to shaking some hand and meeting the fans who are interested in getting into our genre of racing.



EXTREME AUTOFEST 2009-
Automotive Lifestyle Supershow

In its 9th year, Extreme Autofest (EAF) continues to provide young enthusiasts a destination for automotive lifestyle excitement. EAF’s giant car show consists of hundreds of competing sport compact, muscle cars, exotics, lowriders, and S.U.V. vehicles. EAF events also include lifestyle attractions such as a bikini contest, DJ‘s, a fashion show, musical performances, and breakdancing, to help satisfy the youth markets large appetite for entertainment. EAF provides an opportunity to reach thousands of young consumers who are interested in vehicle personalization, music, fashion, and electronics.

Extreme Autofests’ demographic is primarily a younger audience who are tech-savvy,
impressionable, and trendsetting individuals. They have ample disposable income and are
ethnically diverse consisting of a mix of Caucasian, Asian, African-American, and a large
Hispanic audience. More than 90% of them use the internet, primarily as a social tool.

• Age Group: 18-34, Average Age: 22
• Marital Status: 81% Single, 19% Married
• Gender: 83% Male, 17% Female
• Internet Users: 98%
• Ethnicity: 38% Hispanic, 32% Asian/Pacific Islander, 15% Caucasian, 9% African-American, 6% Other






2009 SCHEDULE for Allstar Bridgestone Civic Team

July 26, 2009 Qualcomm Stadium, San Diego, CA Estimated Attendance: 10,000+ Dec 30 – Jan 3, 2010 San Diego Convention Center, San Diego, CA Estimated Attendance: 100,000+ (5 day event)


Events will be advertised and promoted thru traditional and non-traditional media. Viral p
marketing is our key marketing strategy in reaching our core demographic (youth market).

• 50,000 Flyers per event distributed by Street Teams to local retailers and hangouts
• Official Event Website featuring event details as well as contests & giveaways.
• Postings, Comments, and Bulletins on MySpace, Facebook, YouTube, and other social networks, as well as web banners on various forum communities.
• Email Newsletters sent to over 50,000 opt-in emails for each event.
• Radio advertisements: Exclusive .60 second event commercials on top local market radio stations.
• Radio promotions: On-air sweepstakes and contests, ticket giveaways, etc.

Here is there next shows flyer: